Month: May 2012

A few months ago I asked a shop owner and master technician to review an article for our website content product. The topic was “Deciphering the Menu Board”. The idea...

  Today, while you read this, a 14-year old boy is lying on his bed in the cancer ward of a children’s hospital, struggling to breathe after vomiting for the...

  Automotive service and repair is a $215 billion a year industry.  Change is either an obstacle or an accelerant to getting your fair share.  Or rather, your response to...

  In Part 1, we talked about how customer’s perceptions on Price, Completeness of the Repair, and Meeting Time Expectations leads to customer dissatisfaction, according to a recent Consumer Reports...