Sometimes the unthinkable happens. A terrible accident and those involved aren’t able to provide rescuers with emergency contact information.

There are people who must be contacted to arrange help, give consent to treatment, and inform paramedics of medical conditions, allergies or medications.

Too often, police and rescue workers must sift through pockets, glove compartments, wallets, purses and cell phone directories for clues – often wasting precious time.

A brilliantly simple solution is now spreading around the globe: ICE. ICE – standing for In Case of Emergency, is a way of identifying emergency contacts in your cell phone directory.

Simply put ‘ICE’ before a contact name in your cell phone, like ‘ICE – Dad’, ‘ICE – Nancy’, or ‘ICE – Doctor Roberts’. Rescuers will be able to quickly identify your emergency contacts, saving valuable time.

Bob Brotchie, a Cambridge, England paramedic came up with the idea and started a promotional campaign in England in 2005. This powerful idea is now being heavily promoted in other countries. Rescue workers all know of how many times they are unable to find a wallet or purse on an accident victim, yet they are seldom without their cell phone.

There are national and worldwide disaster databases, but participation can cost up to two hundred dollars a year. ICE is free to the 276 million cell phone users in the U.S.

It is easy and just takes a few minutes to designate some ICE contacts in your cell phone. Remember to keep the listings current.

Please join AutoNetTV in getting the word out. Help us put the world on ICE.