Middle EarthThe Production Department at AutoNetTV is known by the rest of our company as “Middle Earth”.  We shy away from sunlight and like the room dimly lit.  At least that’s what other’s think.  We are actually normal people who live normal lives.  Well, for the most part.  We like to think of ourselves as the glue that holds this company together.

We take pride in what we do and are always pushing ourselves to create better and more inspiring content that will educate the motorist on how to better care of their vehicle.  We are always looking for new tools to make us more efficient and productive.  The strange thing that happens though is that when we find a tool that does this, we often just raise our standard of quality.  For example, a new piece of 3D rendering equipment allows us to do better looking content in the same amount of time, so what happens is the production-quality bar gets raised but we don’t necessarily get more efficient from a time-savings standpoint.

Our motto is “continuous improvement in the art of creating”.  If that improvement is better looking content, then maybe we’re achieving our goal.

Shop owners are similarly, always trying to improve their processes and technician training to achieve a better overall shop performance.  At the end of the day, you can buy all the fancy equipment that is out there – but the thing that is going to have the most meaningful effect on the customer is the personal touch that you add to the customer’s experience.

We hope that our efforts at educating motorists will help you build a better experience with your customer.

Brandon Storrs is Vice President of Production and Creative Direction, AutoNetTV Media, Inc.