Some marketers refer to webpages without video content as “naked pages”. These pages are exposed and less effective than they could be. Why? We have an expectation of interaction with the world around us. When we are online in the virtual world, video is one of the most powerful ways to interact.
Video captures the imagination, adds an emotional element and motivates viewers to take action. Service focused videos on your website are like ads for the services you do. They visually demonstrate that you are both competent and trustworthy.
To read more about the impact of targeted video on your website, check out our article on page 30 of Fixed Ops magazine. http://fixedopsmag.com/magazine/septoct2013/index.html