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Shock Value: Sell More Shocks and Struts
We rented an RV for fall break. We had a great four-day weekend – with the exception of driving the RV. The shocks were completely shot. I’d say...
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Oil Slick: Sell More Synthetic Oil
When I was 17 I bought a brand new ’77 Chevy Nova. For its first oil change, I treated it to synthetic. I’ve been running synthetic most of the time...
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Change No to Yes!
I don’t think I’ve ever met someone who says they immediately say “Yes” to all their service advisors’ recommendations. I’ve definitely talked with some who always say “No”. Most of...
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My Momma Lied to Me
19 years old, walking down Huron Street in Ann Arbor, Michigan, 2,100 miles from home, I watched the wad of chewing gum I had just spit out arc into the...
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Throw in a Bag of Doritos and You’ve Got a Deal
When our oldest son was about three, my wife and I told him we would paint his room any color he wanted. His top two choices were a medium blue...
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I Crossed the Finish Line Alone
Every race has its winner and a whole bunch of everyone else. Whose story do we usually hear? I participated in a 5K this weekend. I didn’t finish in...
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Bundle Up
About 35% of policy owners shop their car insurance in a given year. Less than half will actually switch. That puts customer retention in the mid 80% range. When...
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Only You Can Prevent Preventive Maintenance
The fire had gone from a spark to nearly a thousand acres in less than 3 hours. There had been no measurable precipitation for over a month, it was nearly...
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Home of the Brave
When my Dad was about the age of my youngest, he was homeless, walking down the middle of a city street, the buildings on both sides burning so fiercely...
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