Gene and Robin Morrill’s Certified Automotive Specialists in Glendora, California has been awarded this year’s Motor Age Top Shop.  The competition is stiff for this coveted award.   The top 10 shops in this year’s competition have significant investments in their facilities, making them inviting and comfortable, helping to convey a commitment to quality and an outstanding customer service experience. 

They invest in training for their team; not just for the technicians but for service advisors as well.  Each member of the team develops the skill set needed for their particular role and practices to sharpen those skills.

Top shops keep abreast of industry trends, technological advances and the business environment so they can adapt their operations to a changing economy and the demands of servicing and repairing modern vehicles

Like Gene, top contenders are committed to education in all areas of management.  They have become students of customer service, marketing, and consumer education.

One other thing that 40% of the top 10 shops have in common is that they use AutoNetTV products.  Among them they have eight product installations.  Certified Automotive Specialists uses Lobby TV to educate and entertain their customers while they wait for their vehicles.  They’ve also installed our new Digital Menu Board which allows them to showcase the services they provide with motion graphics, 3D animations and video, reminding customers of other items they might need when they are at the service counter.  Their website features AutoNetTV Web Tools, providing automotive videos and SEO optimized content that can be easily shared in their social media marketing efforts (check out their 5,100+ Likes on their Facebook page).

Of course, we like to think we’ve contributed to Gene and Robin’s success.  But the real story here is that shop owners who work towards having a top shop are looking for leading edge tools to leverage their efforts.  AutoNetTV creates tools that help bridge the gaps between consumers and the shop: gaps in understanding, trust, motivation and empowerment.  Over 10,000 product installations can’t be wrong.

Congratulations to Gene and Robin Morrill and the other 2012 Motor Age Top Shop winners!

·         Bill’s Quality Auto Care, Simi Valley, Calif.

·         Carfix, Garner, N.C.

·         Franklin Automotive, Birmingham, Ala.

·         Garry’s Automotive Inc., Boise, Idaho

·          Haglin Automotive, Boulder, Colo.

·          Pellman’s Automotive Service Inc., Boulder, Colo.

·         Rad Air Complete Car Care, Strongsville, Ohio

·         Rick’s Automotive Inc., Springfield, Mo.

·         Virginia Auto Service, Phoenix, Ariz.

Lance Boldt is Vice President and Co-Founder of AutoNetTV.  AutoNetTV’s digital signage products deliver entertaining and educational TV programming to the lobbies of automotive service and repair businesses as well as digital menu boards and automotive website video content.