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Raising Golden Eggs

I was just two months shy of my 16th birthday when I found myself hanging from a balcony 20 feet off the ground with a half dozen strangers below holding...
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View From The Outside: What the Aftermarket Can Teach About Selling Parts, Tires & Accessories

Here are observations of the OE market from the perspective of a company with 9,000+ product installations in the Aftermarket.  Both the OE and the Aftermarket have strengths and weaknesses...
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Screens, Screens, & Screening: Digital Signage is the New Flush Toilet

  Screens are everywhere.  And there is content everywhere:  The big questions you need to ask in your service operation are “How many of those screens do I own? and...
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KO: Size Up the Competition

When I was in 1st grade my Dad took me on a Father and Son campout sponsored by our church.  It was late spring at Lake Tahoe – cold, gray...
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Logic & Emotion: Decision Making in the Service Lane

In the service lane, which reigns supreme: Logic or Emotion.  Check out our article in the November-December 2012 issue of Fixed Ops.  Click here for a digital version.  See you...
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What’s Really in an Automotive Digital Menu Board?

Most of us are familiar with digital menu boards at restaurants and such, but may not know what to expect of an automotive specific application.  Check out this short sample...
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Tighten Your Belt: Selling in the Modern Age

With the median vehicle age exceeding 10 years, the automotive technology on which repair operations must be competent on a daily basis spans more than 20 years.  This is especially...
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Tops Shops: Common Denominator

Gene and Robin Morrill’s Certified Automotive Specialists in Glendora, California has been awarded this year’s Motor Age Top Shop.  The competition is stiff for this coveted award.   The top 10...
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Shock Value: Sell More Shocks and Struts

    We rented an RV for fall break.  We had a great four-day weekend – with the exception of driving the RV.  The shocks were completely shot.  I’d say...
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Oil Slick: Sell More Synthetic Oil

When I was 17 I bought a brand new ’77 Chevy Nova.  For its first oil change, I treated it to synthetic.  I’ve been running synthetic most of the time...
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