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What’s Really in an Automotive Digital Menu Board?

Most of us are familiar with digital menu boards at restaurants and such, but may not know what to expect of an automotive specific application.  Check out this short sample...
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Tighten Your Belt: Selling in the Modern Age

With the median vehicle age exceeding 10 years, the automotive technology on which repair operations must be competent on a daily basis spans more than 20 years.  This is especially...
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Tops Shops: Common Denominator

Gene and Robin Morrill’s Certified Automotive Specialists in Glendora, California has been awarded this year’s Motor Age Top Shop.  The competition is stiff for this coveted award.   The top 10...
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Shock Value: Sell More Shocks and Struts

    We rented an RV for fall break.  We had a great four-day weekend – with the exception of driving the RV.  The shocks were completely shot.  I’d say...
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Oil Slick: Sell More Synthetic Oil

When I was 17 I bought a brand new ’77 Chevy Nova.  For its first oil change, I treated it to synthetic.  I’ve been running synthetic most of the time...
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Change No to Yes!

I don’t think I’ve ever met someone who says they immediately say “Yes” to all their service advisors’ recommendations.  I’ve definitely talked with some who always say “No”.  Most of...
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My Momma Lied to Me

19 years old, walking down Huron Street in Ann Arbor, Michigan, 2,100 miles from home, I watched the wad of chewing gum I had just spit out arc into the...
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Throw in a Bag of Doritos and You’ve Got a Deal

 When our oldest son was about three, my wife and I told him we would paint his room any color he wanted.  His top two choices were a medium blue...
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Blonde with 9 Inch Spikes

  It’s not what you think . . . this is about customer retention.  My mom was recently telling my kids that my kindergarten teacher expressed concern about me because...
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I Crossed the Finish Line Alone

  Every race has its winner and a whole bunch of everyone else.  Whose story do we usually hear?  I participated in a 5K this weekend.  I didn’t finish in...
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