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6 Elements of Success in the Service Department

There are 6 elements to success in the service department, all centering around the interface between you and your customer:  Experience, Service, Interaction, Sales, Content, and Marketing.  While each of...
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The Real Superheroes

    By Brandon Storrs, Director of Visual Communications & Production, AutoNetTV Media, Inc.   I love to ride bikes.  My co-workers often have the pleasure of seeing me ride into...
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Makin’ a List & Checkin’ It Twice

  by Kim Curtis, AutoNetTV Corporate Accountant I can honestly say I am not a specialist when it comes to understanding automobiles.  I am not sure what the names of...
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Why Your Customers Leave

Think you know best? If your customers don't agree they'll leave. Convenience, Amenities & Information keep them close. Find out more in our article in the May-June Fixed Ops Magazine...
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Upgrading Your Wife . . . ‘s Car

About a year ago my wife’s ‘93 sedan, with its 150K miles, faded gold paint, and malfunctioning engine, was finally laid to rest.  For some reason, she shed no tears...
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The Underwear Motorcycle Gang

by Sean Whiffen Few things are better than the rush of the wind against your bare skin as you cruise in nothing but underwear and socks.  Or so we imagined...
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What You Wish They Knew

  Your business depends on your prospects and customers knowing what you wish they already knew.  What is the best way to convey that knowledge during your best opportunities?  Go...
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Suns and Daughters

When I was young my father bought a Ford Galaxie Sunliner. Bright red and a convertible to boot. I loved how it looked and I also loved how fast it...
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Raising Golden Eggs

I was just two months shy of my 16th birthday when I found myself hanging from a balcony 20 feet off the ground with a half dozen strangers below holding...
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View From The Outside: What the Aftermarket Can Teach About Selling Parts, Tires & Accessories

Here are observations of the OE market from the perspective of a company with 9,000+ product installations in the Aftermarket.  Both the OE and the Aftermarket have strengths and weaknesses...
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