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Why People Don’t Like You – Part 1

  OK, that’s not fair.  Most people like you.  At least according to a recent Consumer Reports Annual Auto Survey in which 73% said that they were either completely or...
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You’ll Ruin Your Eyes

  Mom used to say, rather emphatically, “Don’t watch so much TV, you’ll ruin your eyes!”  That was back in the day of 3 channels when I would watch a...
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Keep Your Eye on the Sparrow

  When I was a kid, my Dad and I would watch Robert Blake as the gritty undercover TV cop, Baretta.  I got a kick out of his cockatoo, Fred,...
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The Worst Wheel

  When my youngest was 7 she said, “I can’t remember – is it the boy or the girl peacocks that have the bright feathers.” “It’s the boys.  In the...
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Whatcha Gonna Do When You Got Nothin’ to Do

  Add up the number of hours you’ve spent waiting for doctors, dentists, a restaurant table, haircuts and auto service, etc.  That’s a lot of time with nothing to do. ...
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Honda Anti-Theft Negotiator – We Can Dream

  Honda may be playing an April Fools prank on us, but wouldn't it be great to see this feature on the 2014 models?            
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Jungle Guide – Social Media for the Unconvinced Part 2

  In Part 1, we talked about the why’s of social media.  In this piece we’ll talk about getting started with the basic tools of social media: Facebook, Twitter, LinkedIn...
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Jungle Guide – Automotive Social Media for the Unconvinced Part 1

If you’re just thinking about heading into the social media jungle for your business, it can be pretty overwhelming; I’ve spent a couple of hours just trying to get my...
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Smoke Signals

  Let’s face it; a whole lot of your day revolves around the internet.  70% of shoppers research online before they hit the stores.  That figure is 78% for women. ...
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Marketing to Women

  Let's talk about marketing to women.  Now don’t roll your eyes –  there’s nothing to fear.  We won’t be discussing the mystery that is woman.  It’s very simple: the...
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