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Tops Shops: Common Denominator

Gene and Robin Morrill’s Certified Automotive Specialists in Glendora, California has been awarded this year’s Motor Age Top Shop.  The competition is stiff for this coveted award.   The top 10...
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Shock Value: Sell More Shocks and Struts

    We rented an RV for fall break.  We had a great four-day weekend – with the exception of driving the RV.  The shocks were completely shot.  I’d say...
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Oil Slick: Sell More Synthetic Oil

When I was 17 I bought a brand new ’77 Chevy Nova.  For its first oil change, I treated it to synthetic.  I’ve been running synthetic most of the time...
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Change No to Yes!

I don’t think I’ve ever met someone who says they immediately say “Yes” to all their service advisors’ recommendations.  I’ve definitely talked with some who always say “No”.  Most of...
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My Momma Lied to Me

19 years old, walking down Huron Street in Ann Arbor, Michigan, 2,100 miles from home, I watched the wad of chewing gum I had just spit out arc into the...
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Throw in a Bag of Doritos and You’ve Got a Deal

 When our oldest son was about three, my wife and I told him we would paint his room any color he wanted.  His top two choices were a medium blue...
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Blonde with 9 Inch Spikes

  It’s not what you think . . . this is about customer retention.  My mom was recently telling my kids that my kindergarten teacher expressed concern about me because...
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I Crossed the Finish Line Alone

  Every race has its winner and a whole bunch of everyone else.  Whose story do we usually hear?  I participated in a 5K this weekend.  I didn’t finish in...
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Bundle Up

  About 35% of policy owners shop their car insurance in a given year.  Less than half will actually switch.  That puts customer retention in the mid 80% range.   When...
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Only You Can Prevent Preventive Maintenance

The fire had gone from a spark to nearly a thousand acres in less than 3 hours. There had been no measurable precipitation for over a month, it was nearly...
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