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Why Your Customers Leave
Think you know best? If your customers don't agree they'll leave. Convenience, Amenities & Information keep them close. Find out more in our article in the May-June Fixed Ops Magazine...
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The Underwear Motorcycle Gang
by Sean Whiffen Few things are better than the rush of the wind against your bare skin as you cruise in nothing but underwear and socks. Or so we imagined...
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What You Wish They Knew
Your business depends on your prospects and customers knowing what you wish they already knew. What is the best way to convey that knowledge during your best opportunities? Go...
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Suns and Daughters
When I was young my father bought a Ford Galaxie Sunliner. Bright red and a convertible to boot. I loved how it looked and I also loved how fast it...
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Raising Golden Eggs
I was just two months shy of my 16th birthday when I found myself hanging from a balcony 20 feet off the ground with a half dozen strangers below holding...
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View From The Outside: What the Aftermarket Can Teach About Selling Parts, Tires & Accessories
Here are observations of the OE market from the perspective of a company with 9,000+ product installations in the Aftermarket. Both the OE and the Aftermarket have strengths and weaknesses...
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Logic & Emotion: Decision Making in the Service Lane
In the service lane, which reigns supreme: Logic or Emotion. Check out our article in the November-December 2012 issue of Fixed Ops. Click here for a digital version. See you...
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What’s Really in an Automotive Digital Menu Board?
Most of us are familiar with digital menu boards at restaurants and such, but may not know what to expect of an automotive specific application. Check out this short sample...
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Tighten Your Belt: Selling in the Modern Age
With the median vehicle age exceeding 10 years, the automotive technology on which repair operations must be competent on a daily basis spans more than 20 years. This is especially...
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Tops Shops: Common Denominator
Gene and Robin Morrill’s Certified Automotive Specialists in Glendora, California has been awarded this year’s Motor Age Top Shop. The competition is stiff for this coveted award. The top 10...
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