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Effective Cross-Selling in the Dealership
Vehicles are more reliable as recommended service intervals continue to grow. This hits every area of the dealership making cross-selling among departments essential to sustaining and growing profits. Click the...
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Oil Slick: Sell More Synthetic Oil
When I was 17 I bought a brand new ’77 Chevy Nova. For its first oil change, I treated it to synthetic. I’ve been running synthetic most of the time...
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Only You Can Prevent Preventive Maintenance
The fire had gone from a spark to nearly a thousand acres in less than 3 hours. There had been no measurable precipitation for over a month, it was nearly...
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Menu, Schmenu
A few months ago I asked a shop owner and master technician to review an article for our website content product. The topic was “Deciphering the Menu Board”. The idea...
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Why People Don’t Like You – Part 1
OK, that’s not fair. Most people like you. At least according to a recent Consumer Reports Annual Auto Survey in which 73% said that they were either completely or...
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Let Me Entertain You
Sargent Joe Friday’s famous line, “Just the facts, ma’am. Just the facts.” is just the way some people like it. Give it to me straight and hold the fluff. ...
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I’ll Have a #3 and an Oil Change: The Case for Digital Menu Boards
We have a lobby set in the studio. Over the years, we’ve had a number of service menu boards on the wall. Our first menu boards were those with...
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Content! Content! Content!
Any successful digital signage application is comprised of two very important elements: delivery technology and content. They work hand-in-hand for maximum impact on the audience you are seeking to...
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