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Effective Cross-Selling in the Dealership

Vehicles are more reliable as recommended service intervals continue to grow.  This hits every area of the dealership making cross-selling among departments essential to sustaining and growing profits.  Click the...
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Oil Slick: Sell More Synthetic Oil

When I was 17 I bought a brand new ’77 Chevy Nova.  For its first oil change, I treated it to synthetic.  I’ve been running synthetic most of the time...
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Blonde with 9 Inch Spikes

  It’s not what you think . . . this is about customer retention.  My mom was recently telling my kids that my kindergarten teacher expressed concern about me because...
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Only You Can Prevent Preventive Maintenance

The fire had gone from a spark to nearly a thousand acres in less than 3 hours. There had been no measurable precipitation for over a month, it was nearly...
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Menu, Schmenu

  A few months ago I asked a shop owner and master technician to review an article for our website content product.  The topic was “Deciphering the Menu Board”.  The...
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Why People Don’t Like You – Part 1

  OK, that’s not fair.  Most people like you.  At least according to a recent Consumer Reports Annual Auto Survey in which 73% said that they were either completely or...
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Let Me Entertain You

  Sargent Joe Friday’s famous line, “Just the facts, ma’am.  Just the facts.” is just the way some people like it.  Give it to me straight and hold the fluff. ...
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I’ll Have a #3 and an Oil Change: The Case for Digital Menu Boards

  We have a lobby set in the studio.  Over the years, we’ve had a number of service menu boards on the wall.  Our first menu boards were those with...
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3 Tips to Improve Social Media Marketing

  Hallie Janssen, Vice President of Anvil Marketing, provides three great tips to improve dealership social media marketing.   Of course one thing every social media marketer needs is content. ...
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Content! Content! Content!

  Any successful digital signage application is comprised of two very important elements: delivery technology and content.  They work hand-in-hand for maximum impact on the audience you are seeking to...
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