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Keep Your Eye on the Sparrow
When I was a kid, my Dad and I would watch Robert Blake as the gritty undercover TV cop, Baretta. I got a kick out of his cockatoo, Fred,...
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The Worst Wheel
When my youngest was 7 she said, “I can’t remember – is it the boy or the girl peacocks that have the bright feathers.” “It’s the boys. In the...
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Whatcha Gonna Do When You Got Nothin’ to Do
Add up the number of hours you’ve spent waiting for doctors, dentists, a restaurant table, haircuts and auto service, etc. That’s a lot of time with nothing to do. ...
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Honda Anti-Theft Negotiator – We Can Dream
Honda may be playing an April Fools prank on us, but wouldn't it be great to see this feature on the 2014 models?
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Jungle Guide – Social Media for the Unconvinced Part 2
In Part 1, we talked about the why’s of social media. In this piece we’ll talk about getting started with the basic tools of social media: Facebook, Twitter, LinkedIn...
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Jungle Guide – Automotive Social Media for the Unconvinced Part 1
If you’re just thinking about heading into the social media jungle for your business, it can be pretty overwhelming; I’ve spent a couple of hours just trying to get my...
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Smoke Signals
Let’s face it; a whole lot of your day revolves around the internet. 70% of shoppers research online before they hit the stores. That figure is 78% for women. ...
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Marketing to Women
Let's talk about marketing to women. Now don’t roll your eyes – there’s nothing to fear. We won’t be discussing the mystery that is woman. It’s very simple: the...
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Let Me Entertain You
Sargent Joe Friday’s famous line, “Just the facts, ma’am. Just the facts.” is just the way some people like it. Give it to me straight and hold the fluff. ...
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I’ll Have a #3 and an Oil Change: The Case for Digital Menu Boards
We have a lobby set in the studio. Over the years, we’ve had a number of service menu boards on the wall. Our first menu boards were those with...
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