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Ready for Hybrids?

The AutoNetTV camera caught up with Deb Van Batenburg at AAPEX.  Deb is the co-owner of the Automotive Career Development Center that has trained thousands of automotive service professionals on...
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Effective Cross-Selling in the Dealership

Vehicles are more reliable as recommended service intervals continue to grow.  This hits every area of the dealership making cross-selling among departments essential to sustaining and growing profits.  Click the...
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Football, Holidays & the Dentist

By Bobby Cannon, Director of Sales, AutoNetTV Media, Inc. My family and I play football on Thanksgiving morning every year. We call it “Turkey Bowl” and, due to the bragging...
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LED Lighting for the Shop and Paintbooth

AXIS Energy Partners linked up with West Cost Customs to offer an LED replacement bulb for fluorescent lighting for the shop – and particularly for the paint booth.  15 year...
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Naked Pages: Why You Need Service Videos on Your Website

Some marketers refer to webpages without video content as “naked pages”.  These pages are exposed and less effective than they could be.  Why?  We have an expectation of interaction with...
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AutoNetTV Drive

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Making It Last

By Robert Cannon, President and CEO of AutoNetTV Fall is such a great time of year. Football.  Leaves change colors – and the temperature is so pleasant. People walk around...
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How Much Do You Value Me? Let Me Count the Minutes!

By Sean Whiffen, V.P. Strategy, Technology & Content  Waiting in line … This common experience conjures thoughts and feelings in every one of us – from the DMV to the grocery store. It’s...
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The Curious Case of Wife’s Uncertainty

About 2 months ago, my wife’s car’s odometer finished its slow crawl to the 30,000 mile mark. Her oil change place, looking to capitalize on preventive maintenance, brought the milestone...
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6 Elements of Success in the Service Department

There are 6 elements to success in the service department, all centering around the interface between you and your customer:  Experience, Service, Interaction, Sales, Content, and Marketing.  While each of...
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