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Naked Pages: Why You Need Service Videos on Your Website

Some marketers refer to webpages without video content as “naked pages”.  These pages are exposed and less effective than they could be.  Why?  We have an expectation of interaction with...
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AutoNetTV Drive

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Making It Last

By Robert Cannon, President and CEO of AutoNetTV Fall is such a great time of year. Football.  Leaves change colors – and the temperature is so pleasant. People walk around...
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How Much Do You Value Me? Let Me Count the Minutes!

By Sean Whiffen, V.P. Strategy, Technology & Content  Waiting in line … This common experience conjures thoughts and feelings in every one of us – from the DMV to the grocery store. It’s...
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The Curious Case of Wife’s Uncertainty

About 2 months ago, my wife’s car’s odometer finished its slow crawl to the 30,000 mile mark. Her oil change place, looking to capitalize on preventive maintenance, brought the milestone...
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6 Elements of Success in the Service Department

There are 6 elements to success in the service department, all centering around the interface between you and your customer:  Experience, Service, Interaction, Sales, Content, and Marketing.  While each of...
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The Real Superheroes

    By Brandon Storrs, Director of Visual Communications & Production, AutoNetTV Media, Inc.   I love to ride bikes.  My co-workers often have the pleasure of seeing me ride into...
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Makin’ a List & Checkin’ It Twice

  by Kim Curtis, AutoNetTV Corporate Accountant I can honestly say I am not a specialist when it comes to understanding automobiles.  I am not sure what the names of...
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Why Your Customers Leave

Think you know best? If your customers don't agree they'll leave. Convenience, Amenities & Information keep them close. Find out more in our article in the May-June Fixed Ops Magazine...
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Upgrading Your Wife . . . ‘s Car

About a year ago my wife’s ‘93 sedan, with its 150K miles, faded gold paint, and malfunctioning engine, was finally laid to rest.  For some reason, she shed no tears...
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